A2 products are also now available in India, Korea, Singapore and elsewhere across Asia.Īmong all this activity, the biggest mover has been A2M’s a2 Platinum infant formula, with the global supply produced for A2M by Synlait in New Zealand. Elsewhere in Europe, including Russia, niche brands of A2 are starting to emerge. Inevitably, this product will also be aimed at China.Ī2 milk produced by A2M is also now widely available in the UK. Freedom Foods has recently entered the Australian market with a UHT (non-refrigerated) milk product. In Australia, A2M has market leader status with its A2 fresh milk product now being number one by value. There is good distribution in all the big-population coastal states but the reach has still to be extended across inland states. In America, A2M is selling its fresh milk through more than 8000 stores, with many of the big-name supermarkets stocking it. However, the Fonterra walk is indeed gentle as they traverse the tight rope between promoting A2 milk while not damaging their existing market-dominant A1 products. Since then, Nestlé now extending its A2 reach into infant formula brands in both Australia (with NAN A2) and New Zealand (with S-26 A2).įonterra has also moved from a prior position of attack, first to gentle talk, and now to gentle walk, with Anchor A2 milk becoming widely available in recent weeks in supermarkets across both major islands of New Zealand.
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